Link Archive

TL;DR — The December 2025 core update is causing the largest ranking swings of the year. Google confirmed smaller unannounced core updates happen continuously. UX signals like ad aggressiveness and site satisfaction now clearly influence outcomes.

TL;DR — OpenAI is building ad formats for ChatGPT using intent-based monetization. Instead of traditional display ads, ChatGPT will make sponsored recommendations within conversations. Sam Altman tasked the team with making ads just as helpful as organic responses.

TL;DR — Yoast year-end recap: Being cited in AI overviews now matters more than ranking #1. E-E-A-T is non-negotiable. Publisher deals reshaped content licensing. The shift from rankings to retrieval is complete.

TL;DR — McKinsey projects agentic commerce will generate $1 trillion in US retail revenue by 2030. Amazon is blocking AI agents from its site while Walmart, Target, and Shopify partner with OpenAI. When consumers buy through ChatGPT, OpenAI collects a fee per transaction.

TL;DR — Profound launched Workflows, a no-code automation platform for Answer Engine Optimization. Plaid, Stripe, and MongoDB are early customers using it to build content workflows and AEO reports at scale.

TL;DR — Search Console now shows YouTube and Reddit traffic. AI-powered insights suggest questions to analyze data. Google confirmed llms.txt is treated like a text file with no ranking guarantee.

TL;DR — AI platforms drive only 2-3% of organic traffic compared to Google. Teams overinvesting in AI optimization are underperforming on proven SEO tactics that still deliver measurable results.

TL;DR — Salesforce now tells customers Agentforce works best with old-school if-then automation rather than LLM reasoning. Website now promises to eliminate the inherent randomness of generative AI.

TL;DR — A lean breakdown of how a small team shipped an AI growth copilot—focusing on narrow jobs-to-be-done beats general-purpose marketing AI.

TL;DR — Teams are moving from static SOPs to agent-driven execution—campaign setup, QA, and optimization handled end-to-end by AI with humans supervising.

TL;DR — A heated thread debating whether LLMs should replace rules-based attribution—key insight: trust breaks without explainability.

TL;DR — A production-grade agentic architecture powering every sales call: extract context, research, hallucination checks, generate outputs, keep humans in the loop, and continuously iterate. Proof that real AI value comes from system design—not raw model intelligence.

TL;DR — Short description of what this tool does.

TL;DR — Generates 50 ad variants from one brief. Early tests show 23% CTR improvement.

TL;DR — New API generates ad copy variants in seconds. Early testers report 2x CTR improvements.

TL;DR — Claude + Notion + Beehiiv. All free tiers. Full automation possible.

TL;DR — Most teams automate the wrong parts. Focus on research, not writing.

TL;DR — Comments now weighted 3x. Carousels outperform video. Posting time matters less.

TL;DR — Use AI for research and drafts. Keep your voice in final edits. Authenticity still wins.

TL;DR — DMARC now mandatory. Gmail tabs are back. Warm-up sequences more important than ever.

TL;DR — New marketing templates with AI summaries. Database automations for campaign tracking.